STOP SCROLLING!!

What prompts someone to stop and read your post?

What immediately grabs their attention?

Is it the colors or content that make someone stop and take notice?

I know what I typically do when I open my Facebook app. I scroll down to where it starts showing me Reels and then I scan through those before I go back and keep scrolling down. I’m just looking for the next thing that might be worth giving my attention to.

I click on or stop to read, listen to, or take notice of things that make me curious or that resonate with a belief I have or contribute to something I want to learn.

Do you do that?

Think about the things that make you curious. Now, see if you can figure out what your audience is curious about regarding you and your business.

That can be where the hard part comes in. What’s going to make your audience curious about your social media posts?

Obviously, it will be something that fits a need or desire they have. The people in your target market are the people whose attention you need most because you hold the solution or result they are looking for.

How, then, do you create remarkable posts that causes them to stop and focus?

We don’t want just another post that someone scrolls over without another glance.

We don’t want to have posts that people immediately forget.

We want them liking, commenting or sharing.

But what does it take?

First, CONSISTENCY.

When your posts are consistent, even if they don’t yet get the engagement you are looking for, that’s the first step. You can probably think of posts you don’t really like, but they keep popping up on your feed, right?

You notice them each time, don’t you? You can probably picture them in your head.

The same can be true of the posts you love reading or stopping to look at because they are pretty, they inspire you, they entertain you or educate you.

They’ve created that consistency and recognition. That’s what your posts should copy.

Create something consistent. Colors. Fonts. Photos. Value. There should be something recurring in your posts that establishes a theme.

If you haven’t yet, begin by creating your brand color palette. Here is a tutorial for you. These are the colors that will surround your business and help establish a recognizable look in a matter of milliseconds.

The next thing is your font styles. The way your wording is styled on your logo, graphics, and across your platforms should match. This way as your audience reads your posts and copy they begin to remember the style and associate it with your brand.

If you need help picking your font style, you can check out this tutorial video.

This will make your brand become familiar to them no matter what platforms they see you on.

Alright, in case you are thinking “Why are we bothering with the small details?” Here’s why.

Think of a store you love going to. All you have to do is see the colors of their brand and you can immediately think of that place without having to read or listen to any other cues.

Same goes for an influencer or entrepreneur you enjoy following. You already know what colors to associate with them and maybe even what styles just look like them.

The initial way to establish a remarkable brand is to make it easily recognizable. Colors and fonts are the first things anyone takes notice of. (A unique and stylish logo fits in that category too.)

You see the bright red of the STOP sign and notice the simple lettering before you ever read it.

You see a bright yellow “M” in the night sky and know that a Big Mac and salty fries are just up the road.

You drive through a parking lot and see a red dot with a red ring around it and immediately get excited to start shopping at Target.

See what I mean?

This all helps make your valuable content even better! This is what will make your business become familiar and memorable.

Once these basic components are established you can continue adding onto the uniform of your brand by focusing on the other defining attributes, such as your messaging, slogans, persona, tone, offers, and more.

You’ll add layer upon layer defining your brand further and further. All of this will reflect the beliefs within your business that make up the core layer and compass that guides your business directions.

You are going to be sharing the ins and outs of your business with this select style to showcase the transformation or result you help your clients achieve.

This distinction will tell your audience if you’re fun and casual, a little rebellious and wild, or very professional and poise in the time it takes to blink.

When this catches their attention, then they will be stopping to read what you’ve wrote for them.

I want people to be paying attention to you! You want that too. How else are you going to grow your business?

If you’re online every day, but no one is taking notice it’s as if you aren’t there at all. I have learned and now believe that less can be better. Sometimes the simpler it is, the more profound it is, which is why I tag what I do as minimalist branding.

You don’t have to use tons of flashy, and loud graphics, elements, and things to grab the attention of your audience. Often, simple and subtle ways are just as effective, if not more effective.

If you’re ready to level up your social media posts, now is the time!

Let me help you go from boring to BEAUTIFUL. From okay to WOW!

All with remarkable branding that surpasses expectation.