Thinking About Business, Branding and Meaningful Work


I study what makes brands successful, memorable, and purposeful. I find it fascinating to learn about businesses that put their values first and experience progress and profit while doing things that go against the grain of the mainstream marketing or workflows.

I care about finding systems that work, not for the general masses, but tailored systems that fit each brand as unique as they are.

I seek to understand ways of uncomplicating work, and how to bring back in the fun, purpose, and simplicity that will restore momentum.

What you’ll find here are distilled observations, frameworks, and opinions shaped by experience, pattern recognition, and faith.